Apr
14
It’s not often we get such a clear concise brief..
DHL Exchange brief
Something like that!!
It wasn’t quite the brief we were working to but it’s surprising just how young art directors are starting these days – especially under the watchful eye of their mothers..
Photographs were required for a marketing leaflet for a revamped service and this photography was located in Hounslow, both in offices and at home. The objective was to document the exchange of faulty goods or goods requiring upgrades in both offices and homes for a marketing leaflet.
DHL Exchange delivery, Hounslow
DHL Exchange in offices, Hounslow
After arranging the people, products and transport the most was made of the components available to maximise any potential future use, so besides the 2 images required for immediate use, library images were created to supplement future DHL requirements.
It is a misunderstanding by many people that images created for brochures and marketing have an infinite time to be produced. The opposite is true. When vehicles are taken out of service, or machinery is shut down for photography, the cost of downtime can far outstrip the cost of photography directly, so on any occasion that opportunities arise, then the most is made of them.
DHL Domestic
After completing the office environment exchange and incorporating a Delivery Bay variation and vehicle drive by as it left we headed into Hounslow for a domestic delivery with a different agent.
DHL Domestic Exchange, Hounslow