Jul
13
‘We’re doing an exhibition for the Oil Industry – We need an update on some of our machining capabilities’.
Nothing was visualised until we arrived. Just a brief outline of a requirement for a couple of photographs and permission to photograph some large pieces of engineered product. A couple of photographs extends to a few other projects and updates as it does, and the photographs prove really worthwhile for other marketing purposes besides.
Industrial photography of Mecof engineering machinery
6 light were used on this sample, one can obviously be seen, although variations without were obviously taken. As a change, I quite liked this version and it kept all the relevant components together rather than just reproducing a ‘large’ machine image. 6 lights is not untypical for this kind of shot, the intention is to keep the quantity down, but the environment demands otherwise. The faster we can get the images shot the less time production is held up – which is why we use high powered battery portable units so that lights can be placed anywhere without needing to run a power cable. The regular kit includes 12 high powered units and if required there’s a whole lot of mains powered units available in addition. Normally, for extra pops here or there we have smaller flash units available which normally suffice.
Large scale engineered product
Getting the steel to look like steel is the often the problem with these types of photographs. Often the steel can end up looking just black, or just white with no detail or interest. Having the appropriate lighting, and knowing what to do with it is key.
Industry and Engineering don’t exist in a ‘perfect picture’ type of world. The subject matter, viewpoint and lighting all combine to provide the requested result from the client. When you’re marketing your company against other competitors, it’s the photograph which grabs attention first and it will be this which gets you that all important conversation started.